Multi Agent CRM platform for WhatsApp Business API

Why use a WhatsApp CRM for your Sales and Support team?
Continuing to manage business requests and conversations through WhatsApp Business without a CRM presents significant challenges and inconveniences. Loss of visibility and control, information dispersion, reliance on specific phone numbers, delayed response times are some of the most common issues encountered. If you’ve read this far, it’s probably because you’re experiencing these problems in your company too.

With its 2 billion+ active users, WhatsApp has become indispensable for business. Most people have a WhatsApp account. When a user sends us a message through this messaging app, Callbell takes it and assigns it to available agents. The great advantage is that WhatsApp is available as a mobile app, and people can see your message anytime, anywhere asynchronously.

More and more companies are integrating a WhatsApp CRM into their marketing plans, knowing that the chances of increasing conversion rates are much higher. According to a 2022 WhatsApp report, the read rate of a WhatsApp message is 98% compared to an average email rate of 25%. The power of the WhatsApp channel to increase sales and facilitate support is well known: all you have to do is enhance and organize it through CRMs designed and developed for business use.

The features offered by the free WhatsApp Business application are certainly not suitable for enterprise-scale use. By connecting the official WhatsApp Business API solution to Callbell, you will have access to advanced CRM features that will allow you to manage this channel effectively.

Among the main features, we find:

1) Multi-user and multi-number WhatsApp usage:thanks to the shared inbox, business teams from 3 to 200+ collaborators can access a unified interface for managing customers via this channel.

2) WhatsApp access management: you can define at a managerial level the permissions to grant to each user, organize channels by team, and maintain real-time control over everything that happens on the platform with advanced reports and statistics.

3) WhatsApp automation rules: you can easily set up automatic distribution systems for conversations, optimized WhatsApp chatbots for each connected number. Furthermore, with Callbell’s APIs, it will be possible to automate the sending of WhatsApp messages.

4) Advanced Chat Module features: Your sales and support teams can use features such as quick responses, reminders, tag systems, conversational funnels, manual assignment, internal notes for optimized and efficient WhatsApp management.

5) WhatsApp contact database and management: with a dedicated module, you can optimally manage the contact base on Callbell. Creating segments, specific imports and exports, using custom fields and tags are just some of the possibilities offered.

6) Massive WhatsApp campaigns: an excellent tool to use WhatsApp for marketing purposes, the WhatsApp broadcast module is designed for massive WhatsApp sending. You can define a target segment from your database, send promotional messages, and get KPIs and reports to measure their impact.

As many as you need! Callbell offers the possibility of integrating and managing multiple WhatsApp Business API accounts into the system and centralizing everything in a single interface.

It all depends on your needs. For example, the need may be to manage a single WhatsApp number with 50 operators or to manage 10 WhatsApp numbers with 3 people: both options are possible.

But that’s not all: with Callbell, you can divide the management of these numbers by team, limiting access to specific users. You can create and activate specific chatbots for each WhatsApp number and decide whether to apply dedicated automation rules. You can schedule campaigns and broadcast messages from each number and, through Callbell’s API, integrate and synchronize contacts with ERP and CRM in use.