Channels · Instagram Direct

CRM for Instagram,
built for teams.

Connect your Instagram profiles and turn DMs, story replies and mentions into sales, managing them as a team from one platform with help from AI.

7 days free · No credit card
Meta Business Partner iOSAndroidmacOSWindows
Over 2,500 companies worldwide choose CallbellTrustpilot
  • LG
  • Herman Miller
  • BOSS
  • RENAULT
  • fnac
  • Allianz
  • Miscusi
  • PATRIZIA PEPE
DCDavid ColeWants a quote for the SUVDeal
Assigned toMark · Sales
Internal note: already has a trade-in, offer financing.
Hot leadSales DepartmentAutomatic assignment
Shared inbox

Chat with customers on Instagram Direct.

With Callbell’s unified inbox, you assign and manage Instagram DMs across your team, with quick replies, reminders, funnels and internal notes.

  • Quick replies and reminders
  • Funnels and labels for every contact
  • Internal notes only your team can see
Analytics

Analyze your Instagram stats and metrics.

See your Instagram Direct KPIs in real time: message volume, team response times, pending chats and much more.

  • First response and resolution times
  • Performance by agent and department
  • Conversations monitored in real time
First response1m 52s↓ 18% vs last week
Closed chats1.284↑ 12%
Conversations handledThis week
MTWTFSS
💬New messageTrigger · Instagram
🤖Chatbot: “How can I help you?”3 reply buttons
🛒OrdersWebhook to your ERP
🙋Talk to usAssign to Sales
Callbell APIZapierWebhook
Automations

Automate Instagram with chatbots and API.

Build chatbots optimized for Instagram Direct that reply to DMs and stories, and connect your tools with the Callbell API or Zapier.

  • Visual chatbot, no code
  • API and webhooks for your systems
  • Official Zapier integration
Why Instagram

From a like to an order, in one message.

People discover products on Instagram every day. DMs are the natural next step: questions about sizes, prices and availability land right there.

📸Stories that become chatsEvery story reply opens a conversation: respond in real time, while interest is at its peak.
🛍️Social selling, as a teamMultiple people manage the same profile without sharing passwords, with chats assigned to the right sales rep.
✨Instant replies with AIThe AI Agent answers FAQs even at night and hands the chat to a person when needed.
Connection

Connect Instagram in minutes.

You need a professional Instagram account linked to a Facebook Page: then it only takes a few clicks.

  1. 1Switch to a professional accountInstagram Business or Creator, linked to your Facebook Page.
  2. 2Connect from CallbellIn Channels, click “Connect” on Instagram and authorize access to messages.
  3. 3Start replyingDMs and story replies land in your team’s shared inbox.
Other channels

All channels, one inbox.

Run WhatsApp and your other messaging channels alongside Instagram, with the same team.

FAQ

Questions? See what Callbell can do for you.

Check our FAQ or join our weekly webinar: we demo the platform live and answer every question.

Make sure you have a professional Instagram account linked to a Facebook Page. Then, in Callbell, open Channels, click “Connect” on Instagram, choose the linked Page and grant permissions: messages start coming in right away.

Yes. Story replies and mentions land in the inbox as regular conversations, so your team can reply and assign them like any other chat.

Yes, without sharing credentials: each agent works from their own Callbell account, with assignments, internal notes and per-agent stats.

Yes, you can manage multiple Instagram profiles in one Callbell account, along with WhatsApp, Messenger and your other channels.

Weekly webinar

How Callbell works

Live training with our team: connect your channels, try the inbox and ask us anything.

  • About 45 minutes
  • In English
  • Free
With the Callbell team
Sign up for the webinar
Can’t find the answer?Message us on WhatsApp
7 daysFree trial, no strings

Teams get superpowers. Free for 7 days.

Create your account, connect your channels and invite your sales and support team: AI handles repetitive work, people handle the chats that matter. Start in 3 minutes.

Channels · Instagram Direct
CRM for Instagram, built for teams.

Connect your Instagram profiles and turn DMs, story replies and mentions into sales, managing them as a team from one platform with help from AI.

7 days free · No credit card
iOSAndroidmacOSWindows
Over 2,500 companies worldwide choose CallbellTrustpilot
LGHerman MillerBOSSRENAULTfnacAllianz
Shared inbox

Chat with customers on Instagram Direct.

With Callbell’s unified inbox, you assign and manage Instagram DMs across your team, with quick replies, reminders, funnels and internal notes.

  • Quick replies and reminders
  • Funnels and labels for every contact
  • Internal notes only your team can see
Assigned toMark · Sales
Internal note: already has a trade-in, offer financing.
Analytics

Analyze your Instagram stats and metrics.

See your Instagram Direct KPIs in real time: message volume, team response times, pending chats and much more.

  • First response and resolution times
  • Performance by agent and department
  • Conversations monitored in real time
First response1m 52s↓ 18%
Closed chats1.284↑ 12%
Automations

Automate Instagram with chatbots and API.

Build chatbots optimized for Instagram Direct that reply to DMs and stories, and connect your tools with the Callbell API or Zapier.

  • Visual chatbot, no code
  • API and webhooks for your systems
  • Official Zapier integration
Why Instagram

From a like to an order, in one message.

People discover products on Instagram every day. DMs are the natural next step: questions about sizes, prices and availability land right there.

📸Stories that become chatsEvery story reply opens a conversation: respond in real time, while interest is at its peak.
🛍️Social selling, as a teamMultiple people manage the same profile without sharing passwords, with chats assigned to the right sales rep.
✨Instant replies with AIThe AI Agent answers FAQs even at night and hands the chat to a person when needed.
Connection

Connect Instagram in minutes.

You need a professional Instagram account linked to a Facebook Page: then it only takes a few clicks.

  1. 1Switch to a professional accountInstagram Business or Creator, linked to your Facebook Page.
  2. 2Connect from CallbellIn Channels, click “Connect” on Instagram and authorize access to messages.
  3. 3Start replyingDMs and story replies land in your team’s shared inbox.
Other channels

All channels, one inbox.

Run WhatsApp and your other messaging channels alongside Instagram, with the same team.

FAQ

Questions? See what Callbell can do for you.

Check our FAQ or join our weekly webinar: we demo the platform live and answer every question.

Make sure you have a professional Instagram account linked to a Facebook Page. Then, in Callbell, open Channels, click “Connect” on Instagram, choose the linked Page and grant permissions: messages start coming in right away.

Weekly webinar

How Callbell works

Live training with our team: connect your channels, try the inbox and ask us anything.

  • About 45 minutes
  • In English
  • Free
With the Callbell team
Sign up for the webinar
Can’t find the answer?Message us on WhatsApp
Tap an avatar to discover the superpowers ⚡7 daysFree trial, no strings

Give your team superpowers. Free for 7 days.

Create your account, connect your channels and invite your sales and support team: AI handles repetitive work, people handle the chats that matter. Start in 3 minutes.